Situation:
A family owned business primarily known for its auger filling systems, All-Fill needed to communicate that it does so much more. All-Fill, along with its sister companies Alpha Checkweighers, AugerFab and Avatar VFFS, happen to all be located under one roof in Exton, PA. And with a full line of complementary equipment for packaging, plus manufacturing, service and support from one location, it was critical to communicate this strong differential.

SNR Solution:
SNR helped take their advertising to a higher level, and All-Fill began securing premium positions in the leading trade publications. We created several gatefold ads and single page ads that promoted the family of companies while featuring a single type of equipment. Additionally, we connected them with our preferred tradeshow display vendor, who helped them create a stunning 40’ x 40’ booth for the industry’s top packaging tradeshow. To drive home the benefits of integration, we developed a 60-page case-bound book that identified their complete equipment offering as well as their design and service capabilities.

Results:
Our marketing for the All-Fill family of companies has resulted in a changed perception of the company. Customers and prospects now know All-Fill is more than just auger fillers, and equipment orders across the board are on the upswing.